index
Where Flavour Meets Friendship — The Story Behind Soofee’s Friends

Soofee’s Friends began with a simple idea. What if candy could do more than just taste good? What if it...

Read more
What Makes a Candy Truly Inclusive?

It’s easy to think of candy as a universal joy. Everyone loves a sweet treat, right? But walk through most...

Read more
The Sweetest Aisle You’re Not Stocking Yet — Halal Gummies and Untapped Retail Opportunity

Walk into any mainstream grocery store, and you’ll find entire shelves devoted to dietary preferences. Gluten-free, sugar-free, plant-based, organic each...

Read more
Candy Without Compromise — The Soofee’s Friends Origin Story

Behind every gummy is a little piece of rebellion. When we started Soofee’s Friends, it wasn’t to hop on a...

Read more
Gummy With A Side of Good Vibes — Soofee’s at College, Cafes & Concerts

There’s something about tearing into a bag of gummies that feels like freedom. For college students and young adults juggling...

Read more
Halal Candy in a Haribo World – Why Options Matter

Growing up with dietary restrictions is kind of like being at a party and realizing the cake has rum. Or...

Read more
Why Your Store Needs Halal Candy Now (Not After the Holidays)

Let’s get straight to it: if your store doesn’t stock halal candy, you’re leaving money on the table and customers...

Read more
From Snack Attack to Snack Respect – How Gen Z Is Rethinking Candy Culture

Once upon a snack time, candy was just sugar bombs and mystery dyes. It didn’t matter what was in it,...

Read more
Not Just Sweet – How Your Gummy Pack Supports Real Kids Around the World

You know what’s sweeter than a pineapple ring? Knowing that your snack helped change someone’s life. Every pack of Soofee’s...

Read more
Bears, Rings & Chilli Imli  Dreams – Meet the Full Soofee’s  Line-Up

If your only gummy experience starts and ends at “red bear,” you’re missing out on an entire world of chewy goodness....

Read more
The Sweet Spot – Why Halal  Gummies Matter in a Non-Halal World

Ever stood in the candy aisle and turned a gummy pack over just to sigh and walk away? Welcome to the...

Read more
The Recipes That Use Soofees Gummies

Soofee's Gummies are a delicious and fun snack that can be used in a variety of recipes. They are a...

Read more
Sharing Good News This Easter!

Easter is just around the corner, and we have some sweet news to share! Soofees Gummies are the perfect addition to...

Read more
Delicious and Convenient: Introducing the Best Halal Gummies in Canada!

Are you looking for a tasty and guilt-free snack that's also certified halal? Look no further ! Made with all-natural...

Read more
Gummies for Festivals and Events: Fun Ideas for Kids in Canada

Soofees Gummies are a favorite treat for kids of all ages, and they can be a fun and tasty addition...

Read more